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In a 10,000 m2 exhibition space in Barcelona, Audi presented its ideas about the future of urban mobility and this kind of interaction to an international audience. The Audi Summit opened with the Brand Show a multimedia extravaganza packed with highlights including the world premiere of the new Audi A8. Afterwards, the doors to the adjacent Brand Experience opened. Around 2,000 visitors poured through the Brand Experience, which was structured around a variety of different topics. It recreated the atmosphere of a vibrant metropolis and fostered stimulating discussion. The event focused not just on inspecting and assessing, but also on interacting and experiencing. The 70 innovations that were presented offered plenty to talk about.
The new Audi A8 acted as a springboard for other topics. One such topic was Audi AI, which in the future will be the collective heading for a host of innovative systems for example the Audi AI traffic jam pilotjampilot that will relieve drivers of certain tasks and offer them new options for the time they spend in their cars. Visitors could also learn about topics such as personalized use of the myAudi app, modern production in smart factories, and the design and performance of Audi Sport Performance Parts.