canada goose günstig kaufen Corporate strategy
The automotive industry is undergoing a transformation: New competitors, new customer desires and new fields of business are arising. This change is being driven by the megatrends of digitalization, sustainability and urbanization and it results in new challenges. Mastering these successfully will require us to transform our company fundamentally. We are now beginning this process of reshaping Audi. But where do we want to go? We have defined this in our new Audi Vision: We will become a supplier of sustainable, individual premium mobility, delighting customers across the globe. Our premium vehicles continue to form the foundation for this. The key message is therefore: Our core business is and will continue to be the key foundation for our success. We are positioning ourselves for future success. In doing so, however, we are remaining faithful to our DNA Vorsprung is our promise. And this promise is kept by our sustainable premium vehicles superior to those of the competition as well as by our mobility offers and services.
Digitalization is radically changing our customers‘ everyday lives. They expect all areas of their lives to be connected and the car is becoming part of their connected environment. Customers want to be „always on“ as well as and especially when in the car. New competitors from the IT industry and highly dynamic start ups are meeting these customers needs with digital services and mobility offerings, thereby pushing their way into the domains of the car manufacturers. However, the digital transformation also opens up new opportunities for the traditional automotive companies.
With digital services for our customers, we can open up new business models and exploit new sales potential in trade, in the vehicle and, above all, with mobility offerings which extend beyond the vehicle. A central platform forms the common basis for this a digital ecosystem which is equally attractive to customers and partners. Artificial intelligence creates faster and, above all, self learning systems. Moving forward, the further development of these systems will present us with the opportunity to shape brand new customer experiences and processes. On top of this, digitalization enables us to exploit substantial efficiency potential. This serves to finance necessary investments in future topics.
This is why Audi is pursuing its mission to intensively drive digitalization. We will consistently digitalize our processes and create a central platform for integrated, connected premium mobility and digital services.
To us, sustainability means future viability. With sustainable products and services, we want to provide our customers with individual premium mobility that copes with the pressing challenges of the future: resource scarcity, environmental destruction and climate change.
This is why we are advancing the development of innovative drive technologies. We are investing in fuels that allow for climate neutral driving and that reduce the ecological footprint of our production facilities. And we are working on material cycles that leave no room for waste.
Sustainability not only encompasses product related environmental aspects, but it is also valid to civic and social issues. We believe that vehicles can offer not only individual value, but also social value for instance, by improving air quality rather than continuing to impair it.
Our demand for social sustainability also applies to our supply chain. This is why we are working toward having every stage of the value chain increase social value including refraining from child labour and human rights abuses. On top of that, we also sponsor projects that make life better for people inside and outside the company.
The scarcity of valuable raw materials for the production of our vehicles will be an important issue in the future. Particularly in electric vehicles, certain raw materials are used that are either rare or associated with social conflicts (for example, with violations of human rights). But also less uncommon raw materials can be brought into a closed circuit. The implementation of a circular economy will therefore become a fundamental principle in the development, production and marketing of our products.
The share of the global population living in cities is growing steadily. Major cities are drivers of the economy and innovation. But increasing urbanization accelerates urban density and the city infrastructure reaches its limits of capacity. As a result, space becomes the new gold in the city. This leads to a paradigm shift away from the car friendly city and towards city friendly mobility.
To ensure that personal mobility does not cause things to grind to a halt, new solutions are required in urban areas. Instead of banning cars from the city, they can become part of the solution: for an intelligent, sustainable and liveable city with zero emissions and a connected traffic concept. Within the scope of Audi Urban Solutions, we are kicking off various initiatives and pilot projects which are developing new solutions and business models. Piloted driving and parking play a key role here. Automation becomes an integral part of future intelligent, sustainable and connected mobility: It increases the safety of all road users, improves traffic flows and aids the more efficient use of space in the city.
With this we are pursuing the mission to ensure access to individual, city friendly premium mobility by working together with cities.
The automotive industry is currently undergoing a phase of reinvention. In order to develop future topics and put them on the company agenda, investments in the billions are required. We want to continue financing our future out of our own pocket. We are therefore striving for a long term sales return of between eight and ten percent. Among other things, we will achieve this through strategic realignment and by consistently saving costs where it is possible to do so without sacrificing quality. Growth is important in our core business in particular but also for new products, services and business models. One of our central future topics is digital services. Our aim is to reach a substantial number of customers and achieve a significant result and attractive return by 2025.
We are striving for nothing less than a top corporate image in terms of brand, quality, innovation, design and employer attractiveness. In China and the USA in particular, the image values are important for further growth. A crucial factor here is the new brand strategy which focuses on the customers‘ personal freedom. The transformation to a mobility service provider do we shape successfully when rated as an attractive employer attracting the best employees and talents in future topics to the four rings.
People’s perceptions change: the social focus is shifting more and more towards values such as integrity and credibility. Both are part of Audi’s corporate values. The success of a company is not measured by sales and profits alone, but also by its underlying values. This can only be achieved if the brand and the company are trustworthy and reliable. Honest, responsible behavior is the foundation of Audi’s corporate success. Respectful, appreciative collaboration even across company borders accompanies our behavior.